Store Ambience Tracking & Control
The Retail Franchise industry faces several challenges, while protecting the integrity of their brand. Brand Management is one of the most vital considerations of franchise management. The larger the franchise, the harder it is to communicate and execute a consistent brand message. Brand consistency is the hygiene factor for customer satisfaction and retention.
Retail franchisors need to have a scalable system for brand standard reviews and site inspections. LTIMindtree’s Store Ambience Tracking & Control solution ensures brand consistency and operating standards. It analyzes the assets of new franchisee and remodeled stores, by uploading images of the specific store areas.
The solution generates a scorecard, based on the uploaded images. It provides various statistical reports, for senior leadership to know the status of brands meeting the benchmarks, as well as the status of operating standards at the franchise store.
This solution is ideal for retail and franchise-based clients, to help them evaluate and score their store / franchises, with respect to their adherence to the brand vision.