Today, be it an individual or an institution, data privacy and security have become paramount. Some individuals want complete control over their identities, while others do not have proper proof of identity due to inaccessibility and lack of documents. Institutions, on the other hand, are struggling with increasing fraudulent activities and third parties’ sluggish verification […]
While IT service management (ITSM) has been the backbone of IT-enabled services and infrastructure, it has always had its share of conflicts with the application development world. This can be attributed to the pace of action that takes place and is anticipated by businesses for application development and releases. Hence, there has always been a […]
Brick-and mortar-stores have always been the crucial link in the shopping industry. These are locations where customers take last-minute decisions and when sales are closed. They are complemented by Point of Sale (POS) systems, which allow the stakeholders an in-store experience. These systems allow customers to check the visual details of products, comprise self-checkout kiosks […]
With the recent surge in digitalization, enterprises are adopting different solutions—breaking the silos in the MarTech stack to provide best-in-class customer experience across channels. It includes various systems like CMS, DAM, PIM, CRM, MDM, and the list goes on. A digital marketing initiative with MarTech needs a strong and streamlined digital content supply chain. To […]
Today brand managers and advertisers plan and spend their advertising budget by looking at the impact of spending in every channel. They look at metrics like impressions and click-through rates and use analytics to track customer behavior and measure the effectiveness of campaigns. However, they miss out on modeling the effects that the spend other […]
Over 253 million people worldwide are unable to experience websites. Who are these people, you ask? They are PWDs (people with disabilities), particularly those with blindness and visual impairment. PWDs, even in today’s digital age, are left with online experiences that do not cater to their abilities. This leaves them unable to navigate and utilize […]
Who is on the line – a robot, or human? The answer to this question used to be so simple not long ago. Now, with advances in conversational AI, the gap between humans and robots is diminishing so much that we may not be able to distinguish them from each other. And robots are everywhere! […]
A story on building tailored insurance PAAS ecosystems around core platforms. Ok, so sci-fi geeks like me will recognize that this twisted title is not my invention, but borrowed with creative liberty from Philip K. Dick’s ‘We Can Remember It for You Wholesale,’ the DNA for one of the greatest sci-fi movies ever made (I’m […]
Claims are an important value chain component of business through which customers/ beneficiaries realize the commitment of the benefits provider. Essentially, it is the moment of truth. Ensuring that customers/ beneficiaries have an enhanced experience throughout the claims process is a key priority for employee benefit providers. Benefit providers are looking at transforming their claims […]
Digital marketing vs. traditional marketing Although advertising has been around for 60 years, the evolution of marketing in the last 20 years has been outstanding. While traditional marketing is still used by many businesses, the shift toward digital marketing began in the 1990s and is steadily increasing. Some drawbacks of traditional marketing are little interaction […]
We stand at a juncture in the evolution of the internet where the next big step towards the metaverse will disrupt how people interact with the physical and virtual worlds. Therefore, it becomes imperative to understand the basics of the metaverse and how it could evolve in phases, the underlying technologies, products, services, and markets […]
The COVID-19 pandemic has severely impacted how businesses across the world operate. Businesses are looking at innovative ways to revamp their operations and build sustainable models to withstand and overcome unprecedented disruptions. The insurance industry is no exception. From being slow to adopt the latest technologies, the industry has evolved into a pioneer in adopting […]
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