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Analytics, AI, and ML are the new weapons in the CPG war for customer mindshare and growth. AI-based solutions assist CPG organizations in deriving more value from their data by forecasting demand, creating new products, shaping better omnichannel ecosystems, enabling real-time performance management, and driving waste reduction and energy optimization.

LTIMindtree’s CPG Analytics service offers organizations the latest capabilities covering every part of a business, which is necessary for a competitive market presence. CPG organizations have used our industry knowledge and analytical expertise to enable accurate assortment recommendations, leverage POS analytics to map customer behavior and sales trends, improve supply chain performance, maximize trade promotion ROI, etc.

We use technologies and tools such as APEX, a next-generation assortment analytics platform, and POSmart that integrates, validates, and analyzes point-of-sale data. Our Analytics service creates a continuous improvement cycle, letting CPG organizations evolve and drive change.

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Our Offerings

 
Sales and Assortment Recommendation

Sales and Assortment Recommendation

A next-gen ML analytics platform that provides accurate assortment recommendations to field sales reps and customers.

 POS Analytics

POS Analytics

Integrate, validate, and use point-of-sale data to drive advanced analytics for CPG organizations.

Trade Promotion Optimization

Trade Promotion Optimization

Post-event analytics solution to analyze promotional activities’ sales impact and optimize future spends to maximize ROI.

 Supply Chain Analytics

Supply Chain Analytics

Leverage supply chain analytics-driven data decisions at strategic tactical levels to improve organizational operations.

Precision Demand Forecasting

Precision Demand Forecasting

Acquire and use the right demand signals with robust predictive algorithms to generate accurate demand forecasts.

Resources

Case Study
Brochure

Trade promotion optimization for a world leader in consumer ...

LTIMindtree transformed trade promotions for a world leader in consumer packaged goods.

Personalized sales assortment recommendations

Make AI pervasive to deliver personalized sales assortment recommendations.

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APEX - next-generation analytics platform

APEX is an assortment analytics platform that helps sell the right assortment, in the right quantity, at every store, on every sales rep’s visit.

POSmart analytics platform

POSmart integrates, validates, and analyzes point-of-sale data for CPG organizations.

Trade promotion optimization for a world leader in consumer ...

Accurately measure CPG trade spend ROI.

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