Media & Entertainment
In an era marked by digital innovation and customer-centric services, the Media & Entertainment industry is experiencing a radical transformation. Many enterprises have shifted from traditional to digital sales channels, and customers increasingly interact with them through social media, email, chatbots, and mobile apps. This has led to a focus on omnichannel strategies that can provide a seamless customer experience across all channels. With the increase in digital experiences, there’s also an increase in data, analytics, artificial intelligence, and machine learning use.
Companies collect vast amounts of data on their customers, which can improve the customer experience if they can utilize it fully. At LTIMindtree, we harness the power of Salesforce platform solutions to transform your organization, prioritizing customer needs and expectations while optimizing operational efficiency. Our comprehensive Salesforce implementation services can help you to stay ahead of the curve, offering scalable solutions to meet evolving customer expectations, regulatory changes, and competitive pressures.
Setting up the Success
So how can companies thrive in the digital age of sales and service? Customer Relationship Management (CRM) software – like Salesforce – can help.
Across all Salesforce solutions – including CRM, Sales Cloud, Service Cloud, Marketing Cloud, Industry Cloud, and Einstein Analytics – LTIMindtree blends industry, business, and technology expertise to modernize, manage, and operate sales and service processes effectively.
When it comes to making the most of Salesforce, there are four pieces of advice we share with clients:
Begin with the basics
In many cases, the functionality businesses seek from Salesforce is already built into the platform – they just aren’t using it. With this in mind, check that you are making the most of the standard functionality before considering customization.
Create minimum viable products:
When it’s time to customize, getting started can be tricky. You’ll have many different use cases to explore and stakeholders to satisfy. So test different scenarios on a small scale and perfect them over time instead of trying to operationalize every idea from day one.
Prioritize data quality
Data is the lifeblood of digital transformation. This means technology is only as good as the data that fuels it. To build a truly data-driven organization with Salesforce, you must consider data hygiene at every stage. The better the data, the better the insights about your business and customers.
Think big
While you might start your Salesforce transformation in sales and service, many business areas can benefit from this technology. So think holistically about how Salesforce can transform your entire enterprise. Partnering with a Salesforce specialist with expertise in your industry will be invaluable here.
Outdated processes at an asset-based lender caused employee and client frustration to run high. After exploring the root cause of problematic processes, LTIMindtree developed a new digital lending platform using Salesforce that incorporated the best of our business, industry, and technology expertise. Today, key lending operations are fully automated. This means clients respond faster, and employees are empowered to focus on other tasks. In fact, lending cycle times have been cut by 40%, and the company has experienced 150% growth since launching our solution.
Commerce Media
AdSpark
Omni Commerce Solution Accelerator
Agent of the Future (AOTF)
Quick Start for B2B Commerce
Predictive Lead Scoring
