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  • Driving Innovation and New Revenue Opportunities in the Digital World with an API First Approach

Client


Our client is a major European aviation group comprising several member airlines and aviation services.

Challenges


The client wanted to establish a new revenue channel by making their data accessible to partners, travel agents, and the public. They planned to create an Open Application Programming Interface (API) that would allow external developers to access the airline’s data and functions via the internet. This API would also be available for internal service providers and departments. The client sought a technology partner to conceptualize and build a cost-effective, highly scalable Open API architecture, enabling public, partners, and travel agents to consume services according to their needs.


Client


Our client is a major European aviation group comprising several member airlines and aviation services.

Challenges


The client wanted to establish a new revenue channel by making their data accessible to partners, travel agents, and the public. They planned to create an Open Application Programming Interface (API) that would allow external developers to access the airline’s data and functions via the internet. This API would also be available for internal service providers and departments. The client sought a technology partner to conceptualize and build a cost-effective, highly scalable Open API architecture, enabling public, partners, and travel agents to consume services according to their needs.


LTIMindtree Solution

Our solution experts assessed the existing system and proposed a solution designed through a design-led approach. The following implementations were completed to achieve customer goals.

Established a dedicated Direct-to-Consumer (D2C) channel in each of the 22 emerging markets using Adobe Commerce as the e-commerce platform to ensure robustness and scalability

Migrated to a single cloud platform for distributors and D2C channels to reduce maintenance costs and improve ease of use

Designed user-friendly interfaces to facilitate seamless online shopping experiences

Utilized a hybrid fulfillment model where D2C orders were sent to local dealers and distributors for fulfillment

Leveraged the D2C channel to collect customer data, including purchase patterns, preferences, and demographics

Engaged in targeted marketing campaigns to increase brand awareness among local consumers

Business Benefits

 

10%

Savings in license cost.

Growth in sales through increased brand visibility, with ability to target new markets by the addition of a completely new revenue channel

Improved booking experience for the airline customers.

Positioned the client as a tech savvy innovative organization in their industry.

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