Are you building for the most powerful consumer of the next decade?
Women are not just influencing markets, they’re driving them with wealth, longevity, and decision-making power. From managing assets to making healthcare and home-buying choices, their preferences reshape how industries design, market, and deliver.
This point of view explores how AI, inclusive product design, and cultural shifts around age, independence, and financial confidence are opening new economic frontiers and why companies must act now to stay competitive, grow loyalty, and capture untapped value.
