Interactive Consulting
High-impact strategic capabilities that rapidly drive our clients’ growth ambitions

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Overview

LTIMindtree Interactive is home to world-class interactive consulting services that fuel brand transformation. Our mission is to spark strategic transformation at the front lines of business to enable growth and create lasting impact. We solve complex business challenges through evidence-based, insight-driven strategies that redefine both customer and employee experiences—helping our clients anticipate market shifts and prepare for what’s next.

Our nimble Consulting Pods land fast and go wide, immersing ourselves in a deep understanding of processes, platforms, data, and customer needs. Showing early value builds mutual trust, enables organizational buy-in, and lays the foundation for large-scale, long-term business transformations.

Deploy lean teams to deliver high-impact, short-duration engagements to understand pain points, define use cases, and evaluate organizational maturity

Define North Star strategies, then rapidly iterate through prototypes across product, marketing, sales, and service

Tie outputs to business KPIs that demonstrate measurable impact, such as conversion lift, time-to-market reduction, and marketing ROI

We Help Our Clients To

Unlock growth through intelligent decisioning

Translate data, research, and experience insights into business outcomes.

Create seamless journeys

Reimagine both the customer and employee experience across product, marketing, sales, and service journeys.

Accelerate Growth with AI

Deploy an AI-first studio that works as an extension of your team, creating a frictionless way to turn creativity into your growth engine.

Build teams that deliver exceptional value

Empower associates to fulfill their promise to the customer through new tools, capabilities, and automated processes.

Offerings

Paid Media Management

Precision demand creation with first‑party data, programmatic excellence, and creative that learns. Outcomes:

• Higher ROAS
• Lower CAC
• Richer audiences

Product Innovation

Human-centered research, venture sprints, and AI-powered product strategy from concept to scale. Outcomes:-

• Speed-to-value
• Sticky adoption
• Category-defining

Hyper-Personalization

Real-time next best experience delivered across web, app, sales, and service. Outcomes:

• Conversion lift
• AOV growth
• Loyalty gains

Intelligent Commerce

Composable architectures, content supply chain, and conversion engineering. Outcomes:

• Revenue per visit
• Fewer drop-offs
• Resilient growth

How We Engage

Discover & Align

Visioning workshops, experience audits, and ROI-backed roadmap to unlock revenue quickly

Assess & Strategize

Data readiness, data & tech stack evaluation, journey maps, quick win identification, prioritization

Design & Prototype

North star vision, human insight, functional prototypes, AI blueprints, A/B tests, adoption plans

Build & Scale-Up

Agile delivery, data orchestration, change management, performance optimization

What Sets Us Apart

Business lens first approach anchors every initiative to revenue, margin, and cost-to-serve

Human truths at the core bring together quality + quant + behavioral signals that drive experience, product, and creative choices

AI-powered consulting services improve media mix, creative performance, decision making, and service automation

Partner-powered scale with Adobe, Salesforce, Sitecore, Shopify, Qualtrics, LiveRamp, Trade Desk, Pixis are all integrated to accelerate time-to-impact

From strategy to run, we don’t hand off; we stand up roadmaps, launch, and manage to outcomes via rightshore delivery and managed consulting pods

Key Insights

Whitepaper

A Guide To Maximizing Marketing Returns

Case Study

Reducing Martech Costs by 15% for a Leading US Digital Bank

Case Study

Transforming Employee Services

Decoding Quick Commerce Present Realities and Future Possibilities

Sujay Sen

Executive Vice President & Global Head, Interactive Services at LTIMindtree

Brandon Gerena