Market trends in battery and consumer goods distribution
The global battery and portable power market is experiencing steady growth amid intensifying competition and shifting consumer expectations. Manufacturers are navigating currency fluctuations, tariff pressures, and cautious demand while responding to industry trends such as the push for longer-lasting, sustainable products and the rapid adoption of digital sales channels.
Consolidation through acquisitions and strategic sourcing reshapes the market landscape, with leaders investing in digital transformation to enhance operational resilience and customer engagement. The move toward seamless online ordering, personalized pricing, and integrated brand experiences has become essential for driving profitable growth and maintaining competitive advantage.
Business Challenges
- Manual, fragmented sales processes: Reliance on electronic data interchange (EDI), phone, fax, and brokers for B2B orders led to delays, high error rates, and increased regional operational costs.
- Limited digital customer experience: The absence of a unified online platform prevented customers from self-serving, accessing real-time inventory, or customizing orders, resulting in lost sales opportunities and lower satisfaction.
- Challenges integrating new brands post-acquisition: Onboarding acquired brands and their product catalogs was slow and complex, restricting the company’s ability to capitalize on new market opportunities quickly.
- Inconsistent pricing and contract management: Managing customer-specific pricing, promotions, and contracts across diverse geographies created inefficiencies and risked revenue leakage.
LTIMindtree’s Solution
LTIMindtree partnered with the client to deliver a modern B2B commerce platform, accelerating digital transformation and operational efficiency across regions.
Deployed SAP Commerce for unified digital sales
Implemented a scalable e-commerce platform that consolidated B2B sales channels, enabling customers to self-serve, track orders in real time, and access personalized pricing and promotions.
Enabled rapid onboarding of acquired brands
Leveraged a Product Fitment Framework to simplify integration of new brands and product catalogs, allowing the company to capitalize on acquisitions and expand its portfolio online quickly.
Streamlined pricing and contract management
Automated customer-specific pricing, contracts, and promotion workflows, reducing manual effort and minimizing revenue leakage across diverse markets.
Optimized for global reach and major clients
Designed the solution to support multi-country operations and high-volume transactions with large enterprise customers, including direct integration for strategic retail partners and OEMs.
Business Benefits
Achieved USD 400M in online B2B revenue
Reduced direct sales costs by 30%
Increased average order value and upsell
Cut new brand onboarding effort by 35%
Enhanced customer experience and loyalty
Conclusion
With LTIMindtree’s SAP Commerce implementation, the client transformed its B2B sales operations, achieving significant cost savings, accelerating digital revenue, and seamlessly integrating new brands across global markets. The modern platform empowers customers with real-time access, personalized experiences, and faster onboarding, enabling the organization to adapt quickly to market changes and drive sustainable growth.
By embedding agility and automation at the core of its digital strategy, the client is well-positioned to capitalize on emerging opportunities and maintain its leadership in the competitive battery and consumer goods industry.
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