DecisionsCX
In the evolving customer engagement landscape, organizations increasingly recognize the significance of next-best engagement. This strategic shift embraces the power of data analytics and artificial intelligence to grasp each customer’s unique preferences, behaviors, and real-time context. By delivering personalized and timely interactions, businesses ensure that every engagement is relevant and valuable.
This approach elevates the overall customer experience and propels improved conversion rates, customer loyalty, and sustainable growth. Next-best engagement emerges as the future of customer interaction, empowering businesses to remain agile, responsive, and competitive in today’s dynamic marketplace.
LTIMindtree DecisionsCX is a next best engagement offering real-time personalized recommendations for your consumers
Key Features
Single View of Customer (C360)
- Disparate source remediation: Seamlessly integrate data from multiple sources, including CRMs and social media platforms, regardless of data format—structured, semi-structured, or unstructured—into Snowflake Data Cloud. This integration creates a unified data lake and provides a comprehensive customer profile.
- Identity resolution: Utilize SnowPark ML and our finely-tuned advanced algorithms and techniques to accurately resolve customer identities, ensuring that each interaction is correctly attributed to the respective individual, even when spanning multiple devices and channels.
- Single source of truth: Establish a unified Snowflake-powered platform to serve as a reliable and centralized data repository. This platform enables a single source of truth for customer information, eliminating data silos, improving data quality, and providing a holistic view of your customers.
Hyper-personalization through AI and Snowflake Marketplace
- Omni-channel personalization: Enhance personalization by enriching your customer information with 3rd-party data from the Snowflake Data Marketplace, which provides access to hundreds of datasets encompassing the latest trends in social media, weather, local shopping behavior, and brand insights. This enables hyper-personalized recommendations across all touchpoints, whether online or offline, creating a seamless tailored experience.
- Targeted digital marketing: Leverage Snowpark ML and our customized model to analyze customer behavior and preferences. Additionally, our Data Clean Room platform enables highly personalized digital marketing campaigns.
- Contextual and actionable insights: Gain deep insights into customer behavior, enabling organizations to proactively respond to evolving needs and preferences with near real-time processing and timely, context-aware recommendations.
Increase dependence on first party data
- Secured first-party data: Build your own reliable first-party data, benefiting from Snowflake’s unmatched security and governance. This protects your customer data and ensures compliance with privacy regulations.
- Simplified and streamlined data movement: Leverage Fivetran’s 400+ pre-built connectors for automated data integrations, automated schema drift handling, data updates, and changing data capture to ensure efficient and reliable data transfers.
- Data consent, spawning, and attribution: Implement robust processes for obtaining and managing consent while effectively attributing data to customer profiles. Convert anonymous website visitors into known customers through data spawning techniques.
- Unknown to known conversions: Transform anonymous website visitors into known customers by capturing and associating data with their profiles, enabling more personalized and practical engagement.
Unlock data-driven decision-making
- Improve campaign effectiveness: Build audiences for targeted campaigns with our Secured Data Clean room to gain differentiated customer insights. This empowers personalized marketing campaigns, increasing effectiveness and relevance for individual customers, ultimately leading to higher conversion rates.
- Increase loyalty and Customer Lifetime Value (CLTV): Deliver tailored experiences to cultivate customer loyalty and increase CLTV by encouraging repeat business and advocacy.
- Real-time performance : Get timely, actionable and comprehensive lifecycle analytics across customer, campaigns, journeys and more.
- Enhance the overall customer experience: Elevate customer satisfaction by providing relevant and valuable interactions, ensuring that every touchpoint contributes positively to the customer journey.
Improve governance, privacy and security
- Establish governance framework: Streamline and enforce who, how, and what data can be accessed, protecting PII and enforcing security policies.
- Remediate, heal and self-heal: Automate audit log design to capture activity and actions across user, system, security, error and more for transparency and visibility, anomaly detection and triggered alerting, auto-remediation, and manual intervention insights.
- Maintain system integrity: Reduce downtime, enhance security, and maintain the integrity of your systems and data.
Our Partner Ecosystem
