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Client
The client is one of the world’s largest banking and financial services organizations, serving millions of retail and corporate customers across 60+ countries. With a strong common equity tier 1 capital position and profit before tax of USD 7.3 billion in Q3 2025, the bank continues to prioritize efficiency, digital transformation, and sustainable profitability.
To strengthen marketing agility and ensure consistent customer engagement across markets, the bank sought to unify its fragmented data, campaign, and compliance systems through a single, enterprise-grade customer insights platform.
Market Trends in Banking and Financial Services
Global banking conditions in 2025 remain uneven as inflationary pressures, rate volatility, and sector-specific headwinds test profitability and cost discipline. While wealth and retail banking revenues stay resilient, margin compression and regulatory expectations continue to drive transformation toward intelligent automation, data centralization, and operational transparency.
To sustain growth and manage risk, leading banks are consolidating marketing and analytics ecosystems, investing in unified customer data platforms, and leveraging AI-driven insights to deliver compliant, personalized engagement at scale.
These dynamics underscore the need for integrated marketing and customer intelligence solutions that reduce duplication, accelerate time-to-market, and strengthen governance across global operations. This wave of consolidation is driving banking marketing transformation, as institutions centralize customer data and orchestration to meet compliance and personalization goals.
Business Challenges
Operating across multiple geographies and business lines, the client faced increasing complexity in managing marketing and customer data systems. The absence of a unified marketing ecosystem led to operational inefficiencies, compliance risks, and inconsistent customer experiences across markets. The client needed to modernize its marketing technology landscape to achieve global alignment, automation, and data-driven marketing effectiveness.
- Fragmented tools increased operational costs: Separate systems for campaigns, lead management, and events created data silos and integration challenges, limiting visibility and driving up maintenance and licensing costs.
- Regional disparities hampered global consistency: Localized tools and disconnected processes across markets made enforcing uniform branding, governance, and compliance standards difficult.
- Compliance and security overhead grew: Each platform required separate certifications and audits, creating duplication and increasing the risk of non-compliance with regional data regulations.
- Technical dependencies slowed marketing agility: Teams relied heavily on IT support for content updates, branding changes, and campaign execution, delaying go-to-market timelines.
- Limited automation reduced marketing effectiveness: Manual workflows constrained real-time decision-making and hindered personalized engagement, impacting overall customer experience and return on investment (ROI).
LTIMindtree Solution
LTIMindtree partnered with the client to deliver a focused banking marketing transformation, deploying Microsoft Dynamics 365 Customer Insights as a unified, data-driven platform. The solution streamlined campaign management, enhanced governance, and empowered regional teams with consistent tools to drive localized engagement.
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Consolidated fragmented marketing tools
Replaced multiple disconnected systems with a single platform that unified campaign, event, and lead management workflows under Microsoft Dynamics 365 Customer Insights.
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Centralized operations with localization support
Established a core global framework with region-specific flexibility, ensuring standardized processes while accommodating local market requirements.
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Simplified compliance and governance
Minimized certification and audit complexity by consolidating platforms, enforcing standardized controls, and enabling a single compliance dashboard for visibility.
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Standardized security framework
Adopted Microsoft’s unified security model featuring role-based access and multi-layered authentication to ensure consistent data protection and governance across all functions.
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Empowered business teams through low-code tools
Equipped marketing users with intuitive interfaces and low-code automation,enabling faster content updates, campaign management, and reduced reliance on IT teams..
Business Benefits
The unified customer insights platform delivered measurable improvements in marketing agility, compliance, and operational efficiency across global markets. The client achieved a significant step forward in marketing modernization and customer-centric engagement by consolidating systems, automating workflows, and empowering marketing teams.
Single, compliant platform
Reduced operational costs
Faster campaign execution
Simplified audit and certification processes
Improved marketing autonomy
Stronger engagement and conversion
Conclusion
By modernizing its global marketing ecosystem with Microsoft Dynamics 365 Customer Insights, the client transformed fragmented, region-specific systems into a single source of truth.
The initiative improved global collaboration, strengthened compliance, and empowered marketing teams to make faster, data-driven decisions, laying the foundation for scalable, insight-led growth.
With automation and security at the core, the client is now positioned to deliver consistent, personalized customer experiences across markets.
“Modern marketing runs on trusted data and disciplined execution. By standardizing on Microsoft Dynamics 365 Customer Insights, we helped the client replace tool sprawl with a single, secure operating model, so teams can move faster, govern better, and focus on outcomes.”
Nilesh Ranadhire, Principal Director – Program & Project Management, Enterprise Cloud Apps, LTIMindtree
Looking to unify your marketing and customer data ecosystem?
Discover how LTIMindtree can streamline operations, strengthen compliance, and accelerate engagement with intelligent, cloud-powered platforms.
For more information, please get in touch with eca.mbacore@ltimindtree.com
