CPG Analytics
Analytics, AI, and ML are the new weapons in the CPG war for customer mindshare and growth. AI-based solutions assist CPG organizations in deriving more value from their data by forecasting demand, creating new products, shaping better omnichannel ecosystems, enabling real-time performance management, and driving waste reduction and energy optimization.
LTIMindtree’s CPG Analytics service offers organizations the latest capabilities covering every part of a business, which is necessary for a competitive market presence. CPG organizations have used our industry knowledge and analytical expertise to enable accurate assortment recommendations, leverage POS analytics to map customer behavior and sales trends, improve supply chain performance, maximize trade promotion ROI, etc.
We use technologies and tools such as APEX, a next-generation assortment analytics platform, and POSmart that integrates, validates, and analyzes point-of-sale data. Our Analytics service creates a continuous improvement cycle, letting CPG organizations evolve and drive change.
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Our Offerings
Sales and Assortment Recommendation
POS Analytics
Trade Promotion Optimization
Supply Chain Analytics
Precision Demand Forecasting
Resources
APEX - next-generation analytics platform
APEX is an assortment analytics platform that helps sell the right assortment, in the right quantity, at every store, on every sales rep’s visit.
POSmart analytics platform
POSmart integrates, validates, and analyzes point-of-sale data for CPG organizations.
Trade promotion optimization for a world leader in consumer ...
Accurately measure CPG trade spend ROI.